BZAM is a branding project for the museum for bugs. It stands for Bug Zoo and Museum, a naming system that allows for branding applications to capitalize on the buzzing “Z” sound. The visual identity intends to establish the museum as a sophisticated, yet fun place, engaging to audiences of all ages but aimed to attract adults. To bring this idea to light, I used the bright, fun jewel tones found on insects and bugs coupled with a bold, yet delicate serif font for the logo. The layered outline of the BZAM logo is meant to look like the lace pattern seen on insect wings or webs. I coupled this logo with bold, geometric graphic assets because it nicely complements the organic and delicate forms of the bugs and insects you would see in the museum.
