PUMA Internship: Select Released Projects

During my summer interning with the creative team at Puma, I worked with a team of creative directors, senior designers, and copywriters to ideate and execute concepts for upcoming product launches. We collaborated in developing decks to sell in creative directions on internal core collections and with PUMA’s partners. I also designed mockups and layouts based off of creative directions developed with the sportstyle team for commercial deliverables and created graphic assets for social deliverables

PUMA x Maybelline Layouts

RS-X3 Set Design

Based off of a creative direction that built on the the 'cubed' naming system of this shoe, I mocked up a set design and color palette for the RS-X3 collection which was then put together by a set designer.

PUMA Hoops Layout Colors

Future Rider creative direction

Assisted the creative team in developing the creative direction of the Rider collection, which is aimed towards a younger audience. I created mock-ups and shooting guidelines for this collection, including selecting the colors of the illustrations to reflect the bright colors of the shoes and selecting an illustration style that reflected the spirit of the product and target audience.

Hello Kitty x PUMA Layouts

Cali Sport Layout Mockups

PUMA X Sonic Creative Direction

Assisted the creative team in developing the creative direction of the PUMA x Sonic collection. I created mock-ups and worked on building creative decks for this collection, which was about integrating the product into the Sonic universe by incorporating the graphics of the classic video game within the product images.

PUMA x Tetris Gifs

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