Initial concept sketches:
Final logo with patterns and colors:
Crave Infusions Logo
Crave Infusions is an early-stage start-up founded in Providence RI. It is a product distribution and catering company that will offer edible infusions, pre-rolls, and a collection of cookware, clothing, and vape pens. The Crave Infusions logo was designed to present Crave as an upscale lifestyle brand featuring a medium-contrast sans serif font and a smoke graphic shooting off of the V, which can also function as an "i" for "infused" in any brand collateral. The curves from the smoke are used to create the shapes for use in patterns that can be used for branding applications including product packaging, merchandise, social assets, and more.